Almost everybody who know how to use the Internet has an account at a social networking site. If you thought only teens or college kids frequent these sites, you’ll be surprised to know that people of all ages have already claimed their space in the World Wide Web via a social network.
Social networks such as Facebook, MySpace, Friendster, and Ning are all websites where one can sign up and connect with long-lost friends and new contacts. Depending on how ‘social’ one is, he can choose to be connected only to his immediate contacts or try to make new connections with his contacts’ contacts. Thus, his social network keeps growing and multiplying. The great thing about social networking is that it is not only for making friends or getting to know someone you can potentially date. It is now also a powerful marketing tool for professionals who seek to expand their network, increase their sales, and establish their brand image. CEOs of big, reputable companies and known experts are among the social networking population in the web. They recognize the power of making connections even over the Internet.